Tuesday, April 7, 2009

Fashionomics 101


My favorite thing about fashion is that it is fun. I have always considered fashion to be an outlet for self-expression. The clothing you wear sends a message to the world about who you are and how you are different. Fashion is all about identity. Versatility. I believe that owning pieces at all price points is what makes fashion so intriguing.

From corsets to leg warmers, fashion has long been a reflection of the changing times. When times are tough, a seemingly small upgrade in accessory or trendy piece can work wonders for a woman's outlook on life. When purse strings are a bit more loosened, outrageous couture reflects the height of fashionable expression. With the current economic situation, it is important to realize that fashionable attire can fit into any budget.

I have found, even in an environment as small as my Denton, Texas boutique, that the tone of the fashion conversation has shifted. When we first opened our shop in 2005, women would come into the store all the time bragging about how expensive their handbag was or how luxurious their custom denim. Now, women come into my store thrilled to share their bargain experiences. Just yesterday, I was helping a customer who couldn't stop gushing about what a great deal she had gotten on some incredible sandals. She ended up saving over 85 percent off the retail price!

Although times are tough, we will get through this. Fashion will always bounce back. I believe that the economic downturn is providing us all with an opportunity to take our fashionable expertise to the next level. Now, we are not only fashionistas. We can also be thrifty, unique and eclectic. We can be recessionistas.